Wick Communications

The importance of archives

In Online media on April 28, 2016 at 4:58 pm

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Several times a day I check the online archives of the Half Moon Bay Review. At least a couple times a month I go back into the morgue and look at newspapers dating back to the 1960s. Very occasionally, I wander down to the city library, fire up the aging microfilm gizmo and take a trip back in time through generations of Coastside history.

Your archives are probably just as important to you. Have you ever wondered what you would do without them?

Most of us take these resources for granted. We haven’t put much effort into collecting them. The things we’ve put online since sometime in the 1990s are simply there once we upload our content and the physical books, such as they exist, were there before we started. But there is increasing concern about the fragility of the system that protects our first draft of history. …

The career ladder

In Business on April 28, 2016 at 4:49 pm

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There is a really terrific Q&A on the Poynter site this week, and it deals with journalism careers and what employers want these days. (No, we don’t want to lose any of you, but we do want you to excel and excelling at Wick and becoming appealing to other news organizations look very similar in practice.)

You should read Benjamin Mullin’s piece. It’s a discussion with Mark Stencil, of the Duke Reporter’s Lab, about what it takes to get your foot in the door in a changing marketplace.

A couple of takeaways:

You don’t have to do everything. Many want ads these days look like a laundry list with every possible journalism and engineering talent required. So many of them say you have to be a writer, a visual storyteller, a coder, a marketing expert, a brander, a social media maven, a metrics analyst… Don’t believe it. Those kind of journalistic superheroes are pretty rare. The rest of us find jobs too. …

Make something up

In journalism on April 28, 2016 at 4:43 pm

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I have a new favorite NBA player and his name is C.J. McCollum.

The truth is that I hadn’t given him much (any) thought before reading this today. In the space of 10 minutes I found inspiration from what I would have told you was a very unlikely source.

I urge you to read or at least scan McCollum’s piece in The Player’s Tribune. (We talked about The Player’s Tribune before. It’s an outlet for professional athletes, free from the meddling of the media. They do some cool stuff.)

In his piece, McCollum tells us that he has interests beyond basketball. While that should be obvious, it’s easy to forget that about pro athletes. McCollum, it turns out, is a media junkie.

Who knew!?

If that were all, it would be interesting but not fodder for The Kicker. What I like about what he has done is that he created something from nothing to further his interest. He found a high school willing to participate. Spoke to students and got a bunch of them interested in covering an NBA game as journalists. He hooked them up with press passes and staged a realistic press conference just for the students during which he and an assistant coach answered student questions. The kids then wrote stories and one was judged a winner. …

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