Wick Communications

Examining your most read

In Online media on 18 Jun 2010 at 9:47 am

Here’s something I’ve noticed. More often than not, the most read stories on our Web sites are traditional breaking news kinds of things. (The image above is a snapshot of what people were reading on svherald.com last week.)

I guess this dovetails with the post last week about the different focus taken by social media posters. My first-blush thought is that people turn to blogs to confirm their political biases, they tweet when they have something snarky or techno-centric to report and they come to us when they want to find out what’s going on.

Of course, that is a gross oversimplification. And I already sort of feel badly about it. Hopefully, readers turn to us for political dialogue and other stuff, too. And many blogs and Twitter feeds are very useful…

There is a great temptation to see what “works” from the most-read data and then play to that strength. I think that is generally a mistake. Just because you know that readers gobble up death on the highway, I don’t think that is an excuse to expend all your resources chasing such stories.

Now, having said that, perhaps you can maintain your journalistic integrity and give the people what they want. What if you put together a Google map of the week’s traffic mayhem? Maybe you tweet accidents as they happen – it might even be as simple as retweeting from official sources.

Anyway, the data is intriguing, isn’t it?



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