Wick Communications

Happy almost Newspaper Week

In Ideas on September 10, 2010 at 9:35 am

National Newspaper Week is Oct. 3-9 and it is a chance to toot your own horn.

Of course, that week is also Customer Service Week and 4-H Week, includes Techie Day (Oct. 3) and falls squarely in Hispanic Heritage Month. In other words, there is a week to celebrate just about everything. So don’t think you are special.

Personally, I’m not a big fan of telling readers how important you are. I generally think it’s a better idea to show them – by providing the news and coverage that helps them to lead more full lives. And you do that 52 weeks of the year.

Having said that, it isn’t the worst idea in the world to remind readers that your publication is part of a noble history and the glue that holds the community together. You don’t have to run a front-page story announcing the “Week.” You can use the “Week” designation as a news peg in a variety of ways. You could write an editorial outlining the importance of newspapers through the ages and the fact that no new gadget has yet been invented to supplant the humble local newspaper. (If you haven’t yet seen this, stop what you are doing and take a look. You’ll wish you wrote it.) You could do it online, in the form of a blog. You could run a timeline at the bottom of your opinion pages, outlining the highlights of your own publication through the years along with a fat graph explaining the national “Week.”

For the 70th year, the event is sponsored by Newspaper Association Managers and this year the promotion is coordinated by the Florida Press Association and the Florida Society of News Editors…

The theme for this year’s annual celebration is “Newspapers — the print and online connector for today’s communities.”

The promo kit will be available Monday, Sept. 13. and can be downloaded from nationalnewspaperweek.com. Here in the Golden State, the California Newspaper Publishers Association is covering what it says is a nominal production cost for the materials on behalf of its members. Perhaps your state newspaper association is doing the same.

Clay

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