Wick Communications

Elect to be first Tuesday

In Elections on 29 Oct 2010 at 8:37 am

Election night is almost upon us and Wick Director of Digital Media Pete Bakke reminds us all to be first as well as accurate.

It’s imperative that we all post results – with some level of analysis – on election night, before the morning paper. I suspect that causes most of you to roll your eyes. Most of you have undoubtedly been doing just that for years now, but if you haven’t been posting election updates as they happen on election night, you are missing the boat and losing readers.

Thankfully, Pete and his staff say they will be standing by to help. He says all three of them will be available until 11 p.m. pacific time. You can reach them here:

For those of us in the news game, election night is both one of the most exhilarating nights of any year and a real bear. It’s important to enter with a plan and then to be ready to abandon the plan if need be.

Pete suggests assigning someone in the newsroom the responsibility for tweeting. Use hashtags (#hmbelections, for instance) so that people can search for your tweets. He reminds you to remind readers online and in print that you are the go-to place for election-night news. Tell readers you will be tweeting, and posting on Facebook and breaking news on your Web site.

A couple years back, I gave a few election-night tips that I still like. Do me a favor and look at these again. You are probably already doing all this, but it never hurts to be reminded.




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