Wick Communications

Seeking collaborators

In Online media on November 11, 2010 at 5:33 pm

I may have mentioned this before, but at the Half Moon Bay Review we have developed something of an election season tradition. On our Web site, we publish five-minute video interviews with candidates – video interviews we don’t produce.

They come to us from a local blogger who does a really, really good job with them. Here’s one, take a look. Area resident Darin Boville offered the first set of candidate videos a couple years back and we thought it was a good idea.

He publishes them simultaneously on his site, on another local blog and on our newspaper Web site. I don’t want to speak for Darin, but I imagine he would give them to any reputable outlet in the area willing to publish them. That way they get the greatest possible exposure.

It’s a symbiotic relationship. We get the benefit of his superior production skills and local content. He sometimes trades off our credibility; I think some candidates only participate because they know the videos will run on the Review Web site, a venue they trust in what they feel is an otherwise partisan media environment.

Darin told me the other day that the 10 videos he produced this election season were viewed 6,030 times across all three Web sites that ran with them. It’s not a huge number. But that means several hundred voters were better informed. He and I are sure that a good many of those viewers found the videos through the Review Web site…

I’ll cop to some trepidation over lending our credibility to others. By posting Darin’s videos, I’m necessarily alerting our readers to other content he carries, some of it ostensibly in competition with ours.

I think it’s worth it. In the end, we gained page views and were able to provide a public service we wouldn’t otherwise have been able to provide. And I’m increasingly convinced that such collaborative efforts are the wave of the future. Do you have any talented citizen journalists in your community with whom you can work?

Clay

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