Wick Communications

The medium is the message

In Media on January 21, 2011 at 11:14 am

This morning, I was surprised to read that Google CEO Eric Schmidt was relinquishing the company’s top executive post to one of the search engine’s founders, Larry Page.

It got me thinking about the nature of breaking news.

Here’s how the story read in the local newspaper, the San Jose Mercury News:

In a bombshell announcement that ends a decade of leadership continuity at Google, co-founder Larry Page will take charge of the company as chief executive, replacing current CEO Eric Schmidt, who will focus on Google’s external relationships with other businesses and government.

Here’s how Schmidt described it in the company’s official blog. (Notice that he takes the time to back in, to explain it in the context he sees.) …

When I joined Google in 2001 I never imagined—even in my wildest dreams—that we would get as far, as fast as we have today. Search has quite literally changed people’s lives—increasing the collective sum of the world’s knowledge and revolutionizing advertising in the process. And our emerging businesses—display, Android, YouTube and Chrome—are on fire. Of course, like any successful organization we’ve had our fair share of good luck, but the entire team—now over 24,000 Googlers globally—deserves most of the credit.

And as our results today show, the outlook is bright. But as Google has grown, managing the business has become more complicated. So Larry, Sergey and I have been talking for a long time about how best to simplify our management structure and speed up decision making—and over the holidays we decided now was the right moment to make some changes to the way we are structured.

Now here is how he made the announcement on Twitter:

Day-to-day adult supervision no longer needed!

I think all three “stories” are correctly done for their respective medium. And they are arguments for using all three platforms. Each adds a bit of nuance. Each tells the same story, but in a way that makes sense for the audience.

Just thought it was interesting.

Clay

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