Wick Communications

Play ball!

In Motivation on April 8, 2011 at 8:19 am

Bob Hoffman is the Ad Contrarian and CEO of Hoffman/Lewis advertising in San Francisco and St. Louis. He writes a wonderful blog that often takes aim at the emerging conventional wisdom as it relates to digital advertising. I loved this post and think, as does Bob, that we could all use an “opening day” of sorts. Here’s his post, reprinted with permission, from the first day of the baseball season and think of how you might restart your life and work … today. — Clay

The economy is still in the toilet. Somewhere, asteroids are heading toward Earth. Web pornography is warping the minds of our children. Grown men and women are relentlessly Tweeting each other. Yes, my friend, the end is near.

But who gives a damn?

It’s Opening Day. I’m going to have a hot dog and a beer. I’m going to sit in the sunshine till the back of my neck is red and raw and my ass stings like a shot of tequila on a bad patch of strep throat.

What the hell, I’m having two hot dogs. …

Once a year, every aspect of life should have an Opening Day. Every business should have one. Every friendship should have one. Every family should have one.

A day when everything starts over. When all of last year’s successes and failures go into the record book, no longer a matter of life and death, just a matter of history. A day when the slate is clean and the possibilities are unlimited. A day when you call in sick-and-tired; when you leave the iPhone in the glove compartment; when you go somewhere where the grass is perfect and the people are unaccountably cheerful.

It’s Opening Day. Let’s play some ball.

Bob Hoffman

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