Wick Communications

Regained confidence. Sort of.

In journalism on 30 Jun 2011 at 3:56 pm

There was good news last week from the folks at Gallup. The pollsters report that folks are slightly more confident in the information they receive from print and broadcast sources than they were in the recent past.

Hold the parade. Newspapers were just the 10th most trusted institution of 16 mentioned in the survey and Americans between the ages of 18 and 29 said they were 10 percent less confident in the news reports of newspapers than in the past. (Middle-aged men expressed the most confidence … I’m betting that has always been true, maybe because newspapers have traditionally been run by middle-aged men. Just a guess?)

A brief report accompanying the survey said, “The new data suggest that audiences may be coming to terms with the new media landscape, granting news organizations a little more goodwill in the process.” Let’s hope so. If you spend much time bouncing around the World Wide Web, you are bound to find your local newspaper pretty trustworthy by comparison.

Here’s one small point in the survey I don’t understand. “College graduates” reported they were less confident in newspaper reports than they were in 2010, yet 31 percent of those with postgraduate degrees expressed confidence in newspapers, up from 28 percent last year. Go figure.




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