Wick Communications

Covering the boomers

In Associated Press on 7 Jul 2011 at 8:22 pm

We’ve all heard that the Baby Boomers are getting older. This has profound implications for our country – in terms of health care, senior services, employment … even the readership of your newspaper. It’s one of those big issues that feel too big to get your arms around.

Well, our friends at the Associated Press are here to help. From an APME update earlier this week:

The Associated Press and the Associated Press Managing Editors have launched a joint project to look at the silver tsunami – the aging of the baby boomers – and its impact on communities and the services they provide, from health care to accessible housing and shopping.

The first story, Age-Friendly Communities by Medical Writer Lauran Neergaard, (moved Wednesday). Neergaard examines the creative steps that some communities are taking to prepare for the aging of America. A logo has been prepared to accompany the series. …

The note goes on to say the AP is interested in member contributions.

With or without the Associated Press, this is a story worth looking at in your community. We had a story this week about state cuts to a local senior center that helps particularly frail dementia patients. That is harsh stuff. I hadn’t thought of tying that in with other challenges relating to an aging populace, but I wish I had.

If you are a member of the AP, take advantage of the logo AP is providing. Pair it with local stories, perhaps generated from the recent Census count.

Such a package might really resonate with our readers, many of whom aren’t as young as they used to be.



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