Wick Communications

Caught in the Web

In Online media on 12 Aug 2011 at 8:46 am

The Arketi Group conducts a survey of the Web habits of trade journalists every so often and the latest query added weight to the notion that more and more of us are using the Web in ever more ways.

(Before we go any further, note that this survey was specifically aimed at those journalists who write for targeted business publications; decide for yourself whether you think the results would be similar for journalists generally. You have to request the survey from Arketi, so I can’t simply link to it.)

For starters, 92 percent of the journalists surveyed said they had a LinkedIn profile, 85 percent of them were on Facebook and 84 percent use Twitter (which is up from only 24 percent in 2009.)

Perhaps not surprisingly, the No. 1 way we use the Internet is to read news. In addition, nine in 10 said they use the Internet to find sources (leading me to wonder what the other 10 percent do. Are they saying they never use the Internet to find sources?)

More than half of the journalists surveyed said they are actively blogging now. A third admitted to using the Web to view videos on YouTube – and I shouldn’t say it like that as there are acceptable and even necessary ways to use YouTube in the course of your work as a journalist. …

Here is a number that bears mentioning: More than one in five journalists surveyed said they spend more than 40 hours a week online. That is a lot of time spent staring at the World Wide Web. It has profound implications for the way we all share information in a digital age that only seems to get more complex.



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