Wick Communications

Crash test dummies

In Uncategorized on May 23, 2013 at 2:48 pm

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The truth about The Truth About Cars kerfuffle is that I’m not sure I know what it’s about. Let me explain as best I can.

It appears that thetruthaboutcars.com Editor Steven Lang quit in protest of a snotty little piece of non-journalism under the byline of his boss, Bertel Schmitt. Schmitt was reporting (actually, that’s way too charitable a word. He was really just adding snark and regurgitating what was already reported) on crash tests that showed those small SUVs so many of us own aren’t as safe on the roads as we may like to believe. The only “value” Schmitt added was disparaging women and stereotyping the vehicles’ drivers. In the process, Schmitt managed to use the words “dyke,” “post-menopausal lesbians” and some others I won’t reprint.

Keep in mind, this is a story about car crash tests. … How he got to lesbians, I’ll never know.

Anyway, Lang indicated on Facebook that he quit as a result.

So, to recap, the editor-in-chief managed several paragraphs that did not advance his story whatsoever, undoubtedly offended many people and lost his right-hand man. All in a day’s work.

I mention all of this only to suggest that mindless riffing on the news of the day that includes your own biases is really never a good idea. Before you call someone a “dyke,” or anything of the sort, think it all the way through.

Clay

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