Wick Communications

The future of sports

In sports on 6 Jun 2013 at 8:32 pm

Jack Redmond and Will Boyd

Jack Redmond and Will Boyd

Last week, I had the absolute pleasure of seeing a pair of ambitious and talented high schoolers present their senior project – a multimedia effort to chronicle the San Francisco Giants’ season. Early on in their project they asked if I would critique their writing and offer some tips and I was only too happy to do so.

Their project includes a blog, an @firstpitchsport Twitter account and some really well done YouTube standup videos outside AT&T Park.

Two things struck me about their work. The first is the easy way they took to writing traditional game stories. It is clear they read a lot of baseball gamers. I think reading professional work is the only true shortcut to being a good reporter, and those guys get it before they even head to college.

Secondly, I was interested in learning how they brought to bear new tools of the craft to gain a following. Because they are 18 and not 48, they have a certain ease with social media and even being in front of a video camera. Their work belies their lack of experience. They don’t think of sportswriting as one thing and video of their perceptions of the game as something else altogether. For Will and Jack, modern “sportswriting” implies all of the ways you can reach an audience in the 21st century.

The pair was asked at the end of the presentation why fans should take their word for gospel when any Tom, Dick or Harry can post a video rant about the local baseball team on the Internet. That is a good question. …

I think the answer lies in professionalism, the ability to provide something unique and in being authoritative. If you can manage all that, you have something for the ages.



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