Wick Communications

Finding in-depth stuff

In Online media on August 9, 2013 at 8:12 am

Screen Shot 2013-08-07 at 2.11.45 PM

Lost in all the ink and pixels devoted to Jeff Bezos and the Washington Post this week was another significant story about information delivery in the 21st century. This one comes to us from our old friends at Google.

In the coming days, your Google search may include a box at the bottom of your screen that points you to “in-depth articles.”

Google’s stated reason for packaging these particular stories this way is to make context available without scrolling through pages of search returns. Google’s Pandu Nayak writes:

I’m happy to see people continue to invest in thoughtful in-depth content that will remain relevant for months or even years after publication. This is exactly what you’ll find in the new feature. In addition to well-known publishers, you’ll also find some great articles from lesser-known publications and blogs. …

So what? Well, suppose there is an explosion in your neck of the woods and you know it involves ammonia. Wouldn’t it be nice to find an authoritative, trustworthy, in-depth article on the dangers of ammonia without having to sift through all that Google would return from the search.

Note: I’m not seeing this feature on my searches as I write this. Google says it will be rolling out over the next few days and only apply to general search terms (the company uses “happiness” and “censorship” as examples.)

We may soon want to make an effort to see that our own in-depth stories come up on some searches. Unfortunately, that make take some effort. Learn more here.

 

— Clay

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