Wick Communications

On being an institution

In Guiding principles on 27 Sep 2013 at 9:17 am

on being an institution art

The Sidney Herald is a thoroughly modern small-town news gathering organization. It’s got a dynamic website, a thriving Facebook conversation and, at last check, more than 300 followers on Twitter. It is not your mother’s small town paper.

It’s also got the ghosts of those three characters you see in the photo, which I lifted from staff writer Susan Minichiello’s Twitter feed.

Susan’s post says the photo was taken in 1908. I don’t know who those people are. I don’t know whether the newspaper is in the same spot today, but I do know that a newspaper with that kind of history is woven into the very fabric of the town. There is something about the bold lettering on the façade and the swagger of the people pictured (whom I choose to think of as rakish editorial types) that lead me to believe the Sidney Herald was what it is: a vibrant part of the town.

Photos like that remind us of our responsibilities to the communities we serve. While we all get embroiled in the news of the day, it’s good to remember the ghosts who haunt your office. When you remember you have been part of a community for decades, you are loathe to burn bridges. When I look at those three in the photo, I am reminded of my duty to them. …

Not so long ago, someone here in Half Moon Bay told me he thought the Review was the most important institution in town. It began publishing 60 years before the city was incorporated. Political issues have come and gone, but the Review had weathered every storm. Its flag is as much a part of our part of the world as the ocean to the west and the hills to the east.

Let the photo above remind you to take the long view even as you change for the better.



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