Wick Communications

A year on the Vine

In Video on January 30, 2014 at 9:57 am

vine pic

It’s been a year since the inception of Vine. You remember Vine as the six-second video deal that is an app for your phone. This site out of the United Kingdom notes some interesting newsroom uses for the platform.

I’d be lying if I said we use it much, but we have used it at the Half Moon Bay Review. I’ve used it to tweet a quick bit of video from a standing-room-only meeting, telling our 1,400 or so followers that they are about to miss a big city meeting. I’ve also taken Vine videos of a spectacular water main break.

As you can see from the above link, there are several kinds of video opportunities – from breaking news to introducing the staff.

I know, I know. Who has time? If you can’t stay apprised of what’s new, you won’t be in this business long. We can’t find ourselves in the position of not knowing how people under the age of 40 communicate on the Web. It’s imperative that you try new things and be open to the possibilities.

Truthfully, Vine is kind of fun. Try it. Explore the goofy videos out there. Think about why some of these videos work and whether there is a storytelling opportunity you are missing, one that will expand your brand and help your readers.

Clay

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