As many of you know, we’ve embarked on a fairly intensive appraisal of our relationship with Town News, the provider of our website infrastructure. The reason is that we need to have the most robust, interesting, engaging digital production we can have in the 21st century.
We launched a task force last year and a bunch of things have come from that effort so far. We’ve surveyed our papers to see how we’re using those products. We’ve had face-to-face and many phone meetings with Town News executives. We’ve considered other providers. But, for my money, one of the most important things to come from that naval-gazing is the understanding that we need to take the bull by the horns. Too many of us on the editorial side are blissfully ignorant of all the tools at our disposal and that simply has to change.
With that in mind, Christian Ramirez and the Wick Digital team have designed a series of BLOX tutorials aimed at teaching both the fundamentals and some of the extras you need to make Wick websites work for you. (If you work at the Sierra Vista Herald, and you’ve read this far, you are free to go since you don’t use Town News. The rest of you, please read on.)
The webinars are only 30 minutes long and set for 11 a.m. pacific time over the next three Tuesdays, May 6, 13 and 20. You should have gotten an email with the dial-in number, password and also how to follow along on your computer. Christian will be sending that information again in an email on Monday.
On May 6, the topics include creating an asset on Blox, as well as posting, sizing and other manipulations of images. He will also discuss tags and how to post videos. …
On May 13, Christian will discuss working with static pages, calendar entries and how to post in the field with Blox Go.
On May 20, learn best practices for the use of Facebook, Pinterest and other social media platforms, and take a look at how it’s done right both in and out of Wick.
This training is not extracurricular. If you work in editorial for a news organization you need to know how to incorporate digital tools into your journalism and you should know Blox like the back of your hand. This is your chance to get up to speed on some things you may have missed.