Wick Communications

What does your building say?

In journalism on 6 Nov 2014 at 2:51 pm
The Bisbee Review is simply awesome.

The Bisbee Review is simply awesome.

Last weekend, the Minneapolis Star Tribune invited back nearly 100 years worth of employees to take one last look at the building at 425 Portland Ave. in Minneapolis. The news organization is moving into new digs and the newspaper building that has stood there at the corner since 1920 is coming down as part of a redevelopment project.

So it goes, as Kurt Vonnegut used to say.

It’s not an unusual occurrence these days. Newspapers have moved fairly recently in Boston, Miami, Santa Cruz, Calif. – all over the country. Often newspapers are abandoning very big spaces in the heart of downtown for something more akin to a warehouse on less costly real estate. Sometimes this feels like a retreat, away from the center of things and into the sprawl of suburbia. Other times, those old buildings have long since outlived their functional utility.

I do think your building – essentially the clothing you wear in front of the outside world – says something about the work you do. I think it is important to present your best face, don’t you? The reasons are obvious. …

I’ve worked in some great buildings and some … less great buildings. Here in Half Moon Bay, we’re right next door to City Hall and can walk to the local civic center, at least four schools, the senior center and a dozen lunch locations. We’re in the mix and symbolically, I think that’s important.

Most Wick papers are in the middle of the fun. That feels right for an organization that attempts to be at the center of civic life.


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