Wick Communications

Being April fools

In journalism on 3 Apr 2015 at 9:09 am

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A bunch of us within Wick Communications took time out from the serious business at hand to have a little fun on April Fools Day. I’d say we fooled some of our readers pretty well.

  • The Sierra Vista Herald produced a full wrap with fake news. It turns out those dastardly Democrats want to make Spanish the official language in Arizona. The Herald is planning to publish on toilet paper so that readers can kill two birds with one stone, so to speak. And on and on.
  • At the Wahpeton Daily News, Kathleen and the staff gave viewers of their new Hot off the Presses video series some unusual stories: The newspaper was trying out strawberry-flavored ink, and the Twin Towns were prepared to scrap the bridge over the Red River and go back to the ferry system that prevailed in the 1800s. Etc.
  • The Half Moon Bay Review announced subtly that it would be delivered via drones. In fact, we promised to meet readers on their doorsteps and have machines drop the papers right in their hands. If readers clicked a link at the end of the story, they learned it was all a joke. …

And I’m sure there were others in the company. I’ll admit, I’m not always a fan of these things. In my experience, most of us aren’t as funny as we think we are. Funny’s hard. That said, I really thought these things were fun, inventive and worth the effort. Perhaps we should have more fun.

What pranks did your organization pull? Tell me what I missed.



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