Wick Communications

Put sports front and center

In sports on 10 Sep 2015 at 4:23 pm

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Several of us made a point to put football on the front page over the last week or so. And I’m not talking about the NFL or the state university. I’m talking about the local kids who suit up to represent their high schools and hometowns.

From Bisbee, Ariz:

The spirited “The Pick” rivalry Friday night in Bisbee had an unhappy ending for both teams.

Bisbee came away with the 46-19 win over Douglas in the 146th meeting of the two football programs dating back to 1906, but it came with an injured quarterback, an ejected head coach, and tension all over the field.

It was the season opener for both teams, who now have more questions than answers heading into Week 2.

— Steve Stockmar, Sierra Vista Herald …

From Hankinson, N.D.:

The smell of football once again permeates the air, a savory blend of bug spray, Icy Hot and sweat.

Turn on the lights and plug in the scoreboard, because Friday nights once again are heating up as area high school teams take the field…

— Karen Speidel, Richland County News-Monitor

From Half Moon Bay, Calif.:

Nothing says fall quite like the first football game of the season, and nothing puts a smile on the faces of local fans quite like an opening night rout.

The Cougars invited the Monterey High School Toreadores to the football field at Half Moon Bay High School on Friday night, then promptly sent their opponents packing…

— Yours truly

Sports belongs on the front page. Not so much the games, but the stuff surrounding the game. None of the above examples were really game stories. Most were “shell” stories that were an excuse to use the art out front and tease into game coverage inside

Events like the opening night of high school football are a wonderful chance to get passion and pageantry of sports above the fold where rack buyers can see it. If you struggle for compelling front-page art, and you don’t occasionally use photos from local sporting events on 1A, you are missing out.

Congrats to all the gridiron winners. And congrats to editors who see the possibilities for sports in the news pages.



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