Wick Communications

March Madness and you

In sports on 17 Mar 2016 at 2:44 pm

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If the words, “bracket,” “Barkley” and “Butler” mean nothing to you, send this post to someone else in the office. If, however, you are stealing glances at ESPN.com even now, let’s talk basketball. Specifically, how you might make the March Madness of the NCAA basketball tournament a local story.

What’s that you say? The University of Kansas doesn’t have a campus in Roanoke Rapids? (That was for you, Mr. Lindberg.) You’re telling me there isn’t a regional final in Sidney? Be that as it may, I guarantee there are March Madness stories in your town.

Get a photo. This one tops the list of recommendations of David Arkin, senior vice president of content and product development at Gatehouse Media. He offered his own tips here. The obvious move is to run to a local bar and capture locals soaking in the games over a long lunch that just becomes an afternoon off. But you might also establish a hashtag, like #HMBMadness and ask your readers to post their photos (wearing their alma mater’s colors or cheering the team on at the local watering hole) to social media. Once they are there, collect them however you wish.

Find a super fan. Someone in your community went to Holy Cross and is shrouded in the team logo today. Ask around. You might even find a former player living among your readers. Make it a Q&A. What game are you most looking forward to? What is your favorite NCAA memory? Who’s going to win it all?

Explore gambling. One of my favorite all-time stories was confronting a local sheriff about the completely open and completely illegal gambling going on in his own office during March Madness. Does the DA have a bracket? Is there any money on the pool at the school district? Are there organizations in your town that attempt to help people with gambling addictions? …

Make a poll. This is a great chance for an online poll that you can then run in the print paper. What teams are Final Four favorites?

OK, back to work. Especially all you University of Arizona fans!



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