Wick Communications

Taking the ‘I’ out of internet

In Associated Press on April 7, 2016 at 11:14 am

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Beginning June 1, AP style calls for an end to uppercase Internet and Web. So, enjoy your stature while you still can, 20th century terms for the digital future.

I don’t know how you feel about these changes, but I guess I’m agnostic, though leaning a bit toward support of the new rule. It makes sense to me. These are much more generic and certainly ubiquitous terms than they used to be. They are not proper nouns any longer, I don’t think, at least not in the common usage.

Most of the digital punditry about these changes suggest that it is about time. The know-it-alls say AP is just old-school and slow to adopt standard usage. I say that is a good thing. I appreciate that the keepers of the style are reflective and not reactive.

And another thing: It has been suggested that capital letters themselves are archaic. They are just too hard to read, apparently. To this, I say, “nay!”

From Susan C. Herring’s really interesting and well-researched column in Wired last year:

The fact is, decapitalizing internet is part of a universal linguistic tendency to reduce the amount of effort required to produce and process commonly-used words. Not only does decapitalization save a click of the shift key, but, as one marketing website put it, “Capital letters are speed bumps for the eyes when reading. They should be eliminated where possible.” …

Speed bumps? The logical conclusion at the end of that road is that reading anything is just too difficult. Wait around for the YouTube video. Right?

Don’t get me started.

Clay

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