Wick Communications

Showing a little local pride

In Ideas on 12 May 2016 at 3:11 pm


I have no idea who these two guys are, but they are clearly fans of The Green Valley News. They submitted this photo, apparently while visiting their seventh continent, and it will be duly noted on the newspaper’s photo gallery set up expressly for this purpose.

Both Green Valley News Editor Dan Shearer and I are sort of amazed that people take the local paper on their jaunts around the world. I would have thought the immediate gratification of Facebook would have rendered something like this quaint, but there you go.

Dan says about 200 people submitted photos in 2013, the first time the paper asked for them.

“We did a big splash on the features page, highlighting our favorite photos on the backdrop of a big globe,” he wrote in an email. “It ended — we thought.”

Except it didn’t. So far this year, 30 people have submitted photos of their travels. Dan has the good sense to let them and is continuing to document the jaunts online in a slideshow. I wonder: Could you geotag each of these and then render them on a map? Would readers like to see where their neighbors are vacationing? Would a travel agent or an insurance agent or some other local provider sponsor a product like that? …

I’m not entirely sure this would work in your market. Dan notes that what works for the Daily News is not such a great fit for the sister Sahuarita Sun, where the readership is younger and perhaps less well traveled.


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