Wick Communications

Tell emotional stories

In Writing techniques on 26 Aug 2016 at 8:23 am

Screen Shot 2016-08-26 at 8.21.58 AM

This is hardly a new concept I’m about to drop right here, but consider it a reminder: Stories with raw emotion are the best stories.

I was reminded of that during the recent Olympic games. What moments do you remember? (OK, forget about that swimmer who lied and a certain soccer goalie who whined more than she won.) Michael Phelps celebrating with a shout to the heavens and his fists clenched. The joy of Usain Bolt every time he ran. Two long distance runners who helped each other finish after tripping in a distance event. Monica Puig, in the photo above, winning the first-ever gold medal for an Olympian from Puerto Rico.

The emotion of the Games transcends the games themselves. Did you know that, in the United States at least, more women than men tune into the Olympics? It isn’t because women are traditionally the largest sports audience in the nation. It’s because each of the athletes have stories of perseverance, sacrifice and family.

And you know what? There are stories throughout your community that combine those elements. I don’t mean to condescend, just offering a reminder. …

So much of what you read in newspapers is scrubbed clean of the true emotion of life. Objectivity is leading us to oblivion in some respects. Too much journalism is rendered lifeless after being crammed into an inverted pyramid and confined to familiar constraints.

Seek out the emotion in your stories and allow them to live.


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