Sometimes our best intentions fall victim of daily expedience. We all have grandiose visions of what our publications could be were it not for myriad daily aggravations that keep us from doing the important stuff.
Well, we’re going to resolve to do some important stuff in 2017. What follows is a first discussion of relatively small, achievable goals — one for each remaining quarter of the calendar year. They were formed at the behest of Wick CEO Francis Wick, and after consultation with some Wick editors and other company executives. In the near future, I will follow up with a separate email and will call all Wick editors before Feb. 28 to make sure you understand them and can follow through with three simple tasks.
I’m calling it “One, Two, 10 in 2017.” Here they are:
One: I’m asking everyone to focus on one new editorial project to be achieved in the second quarter (April-June). This can be a special section or publication, an event, a niche vertical for the web, a photography project or anything else that is a production of the editorial staff that adds value for readers. This may or may not have revenue potential, but it must be something staff is passionate about. This is something the newsroom believes in and will see through to fruition. Don’t panic. It doesn’t have to be an enormous undertaking. I’ll call; we’ll talk about it.
Two: Beginning in the third quarter (July-September), you must have at least two local opinion pieces every week. This one is easy. You should already be producing that many staff-written editorials. One way to accomplish this is to augment what you already do with other opinions from the community. These are local-issue-oriented and written solely for your readers. It does not include someone’s 500-word take on an immigration ban, nor the chamber of commerce’s regular shout-out to local businesses. I want you to seek out other local voices to talk about issues of concern that concern your community. …
Ten: I want everyone to achieve a consistent expanded use of social media by posting 10 percent more to one social medium by the fourth quarter (October-December). You’ll simply count your posts to, say, Twitter last October and resolve to do 10 percent more this October and continue that level regularly going forward. Why? Primarily in order to brand your organization as a reliable, accurate, fun source of information in your community. …
All of these are easily achievable with current staff. None are overly ambitious. Every one will make your organization just a little bit better. Questions? Just ask. firstname.lastname@example.org