Wick Communications

Where do ideas come from?

In Ideas on February 16, 2017 at 6:37 pm

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When I asked last week for each newspaper to come up with a single editorial project in the second quarter of 2017, I knew that it was a simple ask that would prove hard for some of you. That is because we are all consumed by doing what we do every day and sometimes the daily grind obscures vision.

So today I wanted to offer a couple of ideas. Both of them I stole, fair and square. One was an exhaustive project in the Washington Post that examined the “life” of a single Baltimore block due to be demolished. It ended up telling the story of the city. The other is simpler imagine: telling a story through a series of Instagram posts.

Both are fun. Remember fun? Trying something new is often the most life-affirming part of any day or week. Trying something new is often its own reward — even if it doesn’t increase the bottom line.

And that is another thing to remember about this assignment. The vast majority of America’s workforce is engaged solely in the quest of making more money for shareholders the workers don’t know. How freeing is it that your bosses have asked that you follow your passion and produce something you can be proud of, regardless of whether it makes a red cent?

Take a look at the ideas shared today. And then think outside the box.

Clay

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