Wick Communications

Teasing weekend events

In journalism on July 20, 2017 at 2:48 pm

Last week, we at the Half Moon Bay Review attempted something that the Frontiersman already does in a much more effective way: Tease upcoming weekend events. So, this week, I just copied the Frontiersman format.

We had a social media roundtable in Half Moon Bay the other day that involved folks from throughout our building. We emerged thinking that, while we have long embraced social media and regularly post to Facebook, Twitter, Instagram and even Linkedin on occasion, our social efforts were scattered at best. We’ve sort of let whoever was interested post and sometimes that works … and sometimes it doesn’t. (One advantage of that approach is that there is more than one person responsible and it isn’t much of a burden. The disadvantage is that it’s no one’s job and that means it’s no one’s job.)

We wanted more regularized thinking around our social efforts. One quick idea we had was that it would be nice to have a piece that comes out, say, on Thursday that teases weekend events and such, perhaps in a more narrative way than a simple calendar listing.

Well, I made up something and slapped it on Facebook. But it didn’t give us much bang for the buck. A few hundred views, and it couldn’t really be formatted on that platform.

It turns out Jacob Mann at The Frontiersman in Wasilla, Alaska, has already got it figured out. The newspaper’s “5 things to do in the Mat-Su: Weekend of July (Whatever)” is brilliant. There is a conversational voice to it and each listing is a few paragraphs. There are three photos attached to this one to keep people clicking. I assume this is either right out of the paper or repurposed from the print product in some way. And The Frontiersman posted it on Facebook to redirect to our website. …

That was clearly the way to go. So that’s pretty much what I did this week.

It isn’t the only way to go. Maybe a Facebook Live video would work better, or an Instagram story. There are other possibilities, too. Each one is worth a try.

Another good example from Alaska.

Clay

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: