Wick Communications

Add art to the middle

In Online media on September 7, 2017 at 3:43 pm

TownNews product managers talk in terms of “article designing.” It’s the art of enhancing your digital storytelling so that folks make it all the way to the last scroll in hopes that the package stays with them like a good meal.

One of the things that the experts have learned should be obvious to those of us in the print world: If you don’t break up all that gray type, you are apt to lose audience.

So, TownNews has made it ridiculously easy to add art and other storytelling elements in the middle of your story. Simply add art elements as assets, find them as you would any photo or child asset in the system, and then drag and drop where you want it to appear in the story. (For anyone who uploads stories regularly, I’m confident that you can take it from there. TownNews explains it better than I here. But if you need help, please ask me.)

Photos, maps, videos… Think of the possibilities.

Clay

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