Wick Communications

Archive for the ‘publishing’ Category

On the other side of the pen

In Media, Newspapers, publishing on 7 Jun 2018 at 10:43 am

The Chronicle asked me to take a photo of our building.

Just as every doctor would learn from being a patient, every reporter ought to be interviewed once in a while. It’s instructive.

This week, I was interviewed twice. Reporters from the San Francisco Chronicle and KQED radio called to ask me about the transition of our newspaper, the Half Moon Bay Review, from an out-of-state corporation to local hands. It’s an exciting time and I primed the publicity pump with an email to the Chronicle.

So, I was pleased to hear from a Chronicle reporter. We talked for about 10 minutes and I thought she asked the right questions. The result was a 250-word take on the sale that was entirely sufficient for readers in San Francisco.

It was not, however, the story I would have written. It lacked the sweep of the tale. It didn’t cover all the points needed to truly understand how a group of readers came to purchase a newspaper, the angst as other potential buyers circled, the concern we all had for our jobs. There was originally a stray apostrophe in my quote!

In other words, it was fine. And I was getting a taste of what it’s like to have no control over my words once they were out of my mouth. I’m sure hundreds of people I’ve interviewed over the years would be pleased to know I suddenly shared their chagrin. (Editors subsequently cleaned up the story a tad and it ran in the paper two days after it appeared online.) … Read the rest of this entry »

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See the Medium

In publishing on 22 Jun 2017 at 3:38 pm

Have you used Medium?

If the answer is A) No, or B) What the heck is that, click here. You really should play around with Medium, if for no other reason than to understand this seamless, easy publishing platform that is available elsewhere for your readers and advertisers. In a way, it is competing for eyeballs, but it also represents an opportunity. I bet if you give it a try, you’ll like it.

Medium is a newish blogging platform that I find easier to use than WordPress or other similar things. All you have to do is create a free account, type up some thoughts and drag over a photo or two and you are publishing. I’ve used it to share silly things, to drum up interest in our Half Moon Bay Review coverage, and even to reflect on a plane crash.

This week, the Nieman Lab notes the success The Economist is having with Medium as a way to share insider information and to be more transparent with super-readers of the magazine.

One of the lessons the team at The Economist learned about Medium was that it is qualitatively different from Facebook or Twitter. Not to put too fine a point on it, but Medium is a place where sophisticated readers go for quality content. Should that be important to us? … Read the rest of this entry »

Finding a new niche

In Marketing, publishing on 22 Jun 2017 at 3:32 pm

Have you seen Task & Purpose? Perhaps it’s as well known as it should be in communities like Sierra Vista that have a lot of young servicemen and women, but it was a revelation to me.

It is a news and culture site that knows its audience well. It was created out of a job site called HirePurpose that was designed to match veterans with employers and ease some of the troubles we all know are all-too prevalent for returning soldiers. It’s simply spectacular. It is a collection of veteran/writers doing journalism like this piece about deported American military veterans being “conscripted” by the drug cartels. What a story!

The site was originally meant as a marketing asset for the job site, but it’s so much more than that now. It has great content, a defined and valuable audience… and revenue.

I guess it’s a reminder that, as we go about our regular work, we should be alive for new niches like this. It’s possible the Immigrant Project some of us have been working on could go in this direction.

Clay