Wick Communications

Posts Tagged ‘Mobile’

Add cover art

In Online media on September 7, 2017 at 3:49 pm

The most visually pleasing new addition to the TownNews platform, to my mind, is something called “cover art.”

Log in to TN and open an article asset. Do you see cover art there, next to the line with body copy and so on? Click that bad boy.

From there, it’s pretty self-explanatory, but it helps to play with it a bit so you understand what works and how the photo ultimately interacts with text.

First, think about a photo that might work well on a vertical mobile screen. Click change and upload a file just as you would upload any photo to your list of assets. Now, look at design options. The effects are fun. Who doesn’t love the easy movement created by the “Ken Burns effect?” (If you’ve ever seen one of Burns’ documentaries you will instantly recognize the effect.)

Next, play around with the headline backgrounds. I found the background box serves to set the headline apart from a busy photo. But it may not be necessary for you.

This looks particularly awesome on mobile. Play with it then look at it on your phone. I bet you love it. And if you love it, readers will as well.

Clay

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Easy video editing

In Video on March 10, 2016 at 3:23 pm
To see the exciting burrito video, click the link below.

To see the exciting burrito video, click the link below.

This week I played with my phone. Which makes me the world’s oldest teenager. I had a legitimate business purpose. I swear.

Wick CEO Francis Wick asked me to download Tout, a video editing app that is used by GateHouse Media and many other bonafide news agencies. Having accomplished that, I felt obligated to try it out.

And I had a little trouble, to be honest. The audio of my video didn’t match the level of the audio recorded in the field. I couldn’t figure out how to stitch together more than three photos or videos. It took forever to load. I am absolutely sure all of that is a function of my lack of experience with the application. I’m going to keep at it and I hope you’ll download it and see what you can do as well. It’s free.

Videolicious is an app I found easier to use. I made this video while I was walking to lunch. OK, it shows. But it was very simple to make a couple very short videos, record a voiceover, add some stock music and download it so that it can be embedded on Facebook, Twitter or our website. I promise I’ll be using it as I cover stuff in the field. I think it is a nice bit of added value for readers. … Read the rest of this entry »

We’re all goin’ mobile

In Mobile on January 22, 2015 at 11:08 pm

IMG_0593

Play the tape machine
Make the toast and tea
When I’m mobile
Well I can lay in bed
With only highway ahead
When I’m mobile

— The Who

Pete Townshend and the boys couldn’t have envisioned what “Goin’ Mobile” would mean 40 years after that song was penned, but they clearly had a feel for the importance being mobile.

Today, for us, it means coping with the inevitable – an ever-more mobile readership. Only “readership” doesn’t really cover it, does it? We read news stories, play games, watch videos, send photos wherever we are. Hell, some of us can do all that while driving. (Don’t try this at home, kids!)

Our own Jim Keyes noted the implications inherent in an increasingly mobile world in an email earlier this week. I won’t repeat it all, but you might want to read it again. … Read the rest of this entry »

Is 2014 the year we go mobile?

In Online media on January 9, 2014 at 1:17 pm
Courtesy: Business Insider

Courtesy: Business Insider

There is growing evidence – anecdotal and otherwise – that a mobile information revolution is at hand. Some pundits (including the well-known media guru Alan Mutter, who compiled the stats below) are going as far as to say this is a rare second chance for those of us in legacy media companies to take the bull by the horns and fix what we messed up with the advent of the consumer Internet.

It’s hard to discount the numbers:

  • There was a 13 percent surge in online shopping in the fourth-quarter of 2013, much of it through mobile devices. (National Retail Federation.)
  • 70 percent of daily Facebook users report accessing it through a mobile device.
  • In this country, two-thirds of those with any mobile device at all have data-hogging smartphones, and tablet computers are in one-third of all homes.

Here’s a number for you: analysts quoted in Mutter’s blog post predict dollars spent on mobile advertising will triple in just four years. What’s more, half of that $20.7 billion spent in 2017 will be spent on “local media.”

Hey, that’s us! … Read the rest of this entry »

Is ‘SoLoMo’ the answer?

In Online media on January 11, 2013 at 9:25 am
Courtesy: Monetate. See full graphic at bottom.

Courtesy: Monetate. See full graphic at bottom.

Remember Web 2.0? Believe it or not, the term appears to have been coined more than 10 years ago and referred to a move beyond the “static Web.” In the early days – way back in the 1990s – businesses and newspapers piled up their content on websites and that was that. Editors simply uploaded and waited for the readers to come.

Web 2.0 wasn’t entirely a technological change, but rather a change in the way developers and users thought of the Web. We wanted to interact with the computer in our homes. We wanted to comment on news stories and share photos with our friends on Facebook and a hundred other things like that.

And that was the end of change, right? Oh, of course not.

The latest such paradigm that I’ve heard is “SoLoMo.” Think social + local + mobile. The general idea is that there is some guy in your town who wants to call up a nearby sports bar on his cellphone. He wants to see reviews of the place, see if any of his friends are there now and perhaps download a coupon. … Read the rest of this entry »