Wick Communications

Posts Tagged ‘Writing’

See the Medium

In publishing on June 22, 2017 at 3:38 pm

Have you used Medium?

If the answer is A) No, or B) What the heck is that, click here. You really should play around with Medium, if for no other reason than to understand this seamless, easy publishing platform that is available elsewhere for your readers and advertisers. In a way, it is competing for eyeballs, but it also represents an opportunity. I bet if you give it a try, you’ll like it.

Medium is a newish blogging platform that I find easier to use than WordPress or other similar things. All you have to do is create a free account, type up some thoughts and drag over a photo or two and you are publishing. I’ve used it to share silly things, to drum up interest in our Half Moon Bay Review coverage, and even to reflect on a plane crash.

This week, the Nieman Lab notes the success The Economist is having with Medium as a way to share insider information and to be more transparent with super-readers of the magazine.

One of the lessons the team at The Economist learned about Medium was that it is qualitatively different from Facebook or Twitter. Not to put too fine a point on it, but Medium is a place where sophisticated readers go for quality content. Should that be important to us? … Read the rest of this entry »

The seven-paragraph sports story

In sports on April 13, 2017 at 12:44 pm

Here’s another revelation from our regular editor conference calls: A template for sports stories.

Several of us were discussing how to report sports in the modern era. Most people who care about the games know the result from friends on social media or phone alerts before we get the story online or in print. The day of the regular sports gamer has pretty much come and gone.

Jonathan Clark at the Nogales International shared an ingenious invention that is essentially a sports game story format. It’s a recognition that these things can be pretty rote (in fact, there are now computer programs using machine learning to write high school gamers in the blink of an eye) and that some of us are using inexperienced sports reporters who didn’t grow up at the ballpark.

The format is really a seven-paragraph template designed to get a reporter in and out of the story in a matter of minutes. It could be really helpful when all you know about a game is what a coach tells you on the phone. Simply ask him questions that would fill in the format.

So here it is. It’s not gospel. There is no rule that a quote come in the third paragraph. You can change it. Move up the stuff about upcoming games or format that into a box. Just recognize that it’s a good idea, one that you might manipulate for city council meetings or anything that requires a novice to cover something for the first time. Read on to see the format: Read the rest of this entry »

They is wrong

In Writing on March 30, 2017 at 12:42 pm

Because nothing is sacred and there are no longer any rules whatsoever, the Associated Press has announced that the new stylebook will allow use of the word they in singular constructions. There is no word yet on whether the AP also plans to give up vegetables, spit into the wind and sleep through church services.

Can you tell this one peeves me?

The AP says it (they?) is mostly bowing to societal pressure. You know, like the grammatical equivalent of jumping off the bridge just because everyone is doing it. (Sorry, but I’m steamed.) In other words, people say things like, Somebody left their umbrella in the office,” and “A journalist should not be compelled to reveal their sources.” Well, in 2017, I guess that just makes it right. So go on and do it yourself. Or yourselves. Or whatever.

Actually, my own histrionics aside, the advice is a bit more circumspect. The new stylebook addresses the issue like this:

They, them, their In most cases, a plural pronoun should agree in number with the antecedent: The children love the books their uncle gave them. They/them/their is acceptable in limited cases as a singular and-or gender-neutral pronoun, when alternative wording is overly awkward or clumsy. However, rewording usually is possible and always is preferable. Clarity is a top priority; gender-neutral use of a singular they is unfamiliar to many readers. We do not use other gender-neutral pronouns such as xe or ze. …
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‘High-keyed and ill-strung’

In Books on February 23, 2017 at 4:31 pm


I’ve been reading a lively story by a dead guy named Charles Willeford. That’s the book cover up there. As you can probably tell, Willeford and his publisher were not political correct.

Please bear with me while I attempt to make him relevant to you and your work today.

“Pick-Up” is about a suicidal drunk named Harry Jordan who attempts to strangle that lush up there and, as a result, finds himself being interviewed by a jailhouse psychiatrist. The good doctor asks Jordan about his sex life and Willeford’s character doesn’t care for that line of questioning. “I was as high-keyed and ill-strung as a Chinese musical instrument,” the protagonist thinks to himself.

That phrase literally stopped me. I mean I loved it. I dropped the book and scribbled it into a notebook. It struck me as incredibly evocative and I instantly knew exactly how that character felt. I was completely mesmerized by that image of the “ill-strung” Chinese instrument. I could actually hear that feeling.

The next day I thought it might be a little racist. Is it OK to compare your own dissonance to the sound of another culture’s music? The day after that, I concluded that the phrase was just right for that book at that time, but perhaps wouldn’t work in any other context. … Read the rest of this entry »

Where do ideas come from?

In Ideas on February 16, 2017 at 6:37 pm


When I asked last week for each newspaper to come up with a single editorial project in the second quarter of 2017, I knew that it was a simple ask that would prove hard for some of you. That is because we are all consumed by doing what we do every day and sometimes the daily grind obscures vision.

So today I wanted to offer a couple of ideas. Both of them I stole, fair and square. One was an exhaustive project in the Washington Post that examined the “life” of a single Baltimore block due to be demolished. It ended up telling the story of the city. The other is simpler imagine: telling a story through a series of Instagram posts.

Both are fun. Remember fun? Trying something new is often the most life-affirming part of any day or week. Trying something new is often its own reward — even if it doesn’t increase the bottom line.

And that is another thing to remember about this assignment. The vast majority of America’s workforce is engaged solely in the quest of making more money for shareholders the workers don’t know. How freeing is it that your bosses have asked that you follow your passion and produce something you can be proud of, regardless of whether it makes a red cent?

Take a look at the ideas shared today. And then think outside the box.


Cut it out

In Writing techniques on February 9, 2017 at 4:13 pm


I’ve known Jay Croft for 30-something years. He is a former staff writer for the Atlanta Journal-Constitution and has worked in corporate communications for Coca-Cola, among other well-known brands. He is now engaged in freelance consulting work. More to the point, he is one of the best writers I know. Among the reasons: he is economical with his words.

I asked him if I could cut and paste one of his recent blog posts because it touches on just that aspect of his writing. Sometimes what you leave out is as important as what goes in. Take it away, Jay. — Clay

Do you want to be a stronger writer?

Of course you do. Everyone writes so much these days — at school, work and home. And who would say, “No, thank you. I don’t want to write better.”

Think of it like this. At the start of every new year, many people resolve to lose weight, so they join a gym, maybe even hire a trainer. Now, what if we decide to cut the fat from our writing this year? To stop using words and phrases that slow down our copy or confuse the reader — or just take more space than is necessary.

So you want to get buff, lose the flab, and strengthen your core? Bravo! But just like physical fitness, this is a commitment to caring about “the little things” over a long period.

Here are 17 words and phrases to stop using now if you want your writing to be stronger and leaner. No matter if you’re in business, the media, school or government, your writing should be clear, compelling and useful. Some words and phrases make that impossible. Clichés, overused jargon and useless words like “very” weigh down any message. … Read the rest of this entry »

Why we get up in the morning

In Writing techniques on February 3, 2017 at 12:25 pm


If you ever find yourself wondering why you went into this business, I have a recommendation: Follow the work of your colleague, Nogales International reporter Kendal Blust.

She is new to the company, having recently secured a master’s degree in journalism from the University of Arizona. What she may lack in experience and bylines, she more than makes up for with instinct, writing talent and a nose for compelling community stories.

I want to recommend a case in point.

This week, she published a takeout headlined, “Children of waste pickers find a helping hand.” It is the heartbreaking story of children who were living near and living on what they found at a sprawling dump just across the Mexican border. Kendal tells us these kids picked through the garbage the way ours go through the toy department at Target. Except these kids are looking for scraps of metal to recycle and food to eat.

This is what we as journalists were put on planet earth to do: To speak up for those who can’t speak up for themselves.

I wanted to dissect what makes this story so effective.

Evocative language: Here is the second paragraph of the story. … Read the rest of this entry »

Following up with context

In Writing techniques on January 12, 2017 at 2:33 pm


Here is one of the most evergreen and ever-true complaints about newspapers: To often they hit a news story and then run in the other direction. What became of that family displaced in the fire? What ever happened to that development plan? What is next for the planned water pipeline?

We’re pretty good at showing up for the news; we’re not so good and following up after the crowd leaves for the next shiny thing.

One of the reasons we shy away is because we don’t understand the context ourselves. In order to go back to that forgotten development plan, you might have to write about a complex series of events that you or your predecessor covered extensively five years ago but haven’t given a second thought in months or even years. In my shop, one such old news story is called “Big Wave.”

Big Wave is a development plan that proposed marrying housing for developmentally disabled adults with a business park to fund it all. Proponents say it’s a progressive idea and a chance to get housing for people who have a hard time getting it; opponents say that is all hogwash and a ruse to build a for-profit industrial park. Whatever the truth, the story has been in — and out of — our paper for years. It has been heard at state planning boards and local coffee shops. But not for a while. It’s been dormant for a year or more and we let it kind of recede from our collective conscience. … Read the rest of this entry »

Crowdsourcing a story

In Innovation on December 15, 2016 at 2:00 pm


Savvy news organizations are using an evolving, blog-like, approach to coverage of rapidly changing events. The way it works most often is that you post a lede to breaking news and then top it in tick-tock fashion with new information as it arrives. I suspect we will all adopt this approach at some point in the coming year.

The latest incarnation might be the way The New York Times has covered the tragic fatal fire in Oakland earlier this month. It’s interesting work and I’m excited to see how it’s received.

In the old days, a Times staffer would have parachuted in to the fire scene, talked to the mayor, the fire chief, the guy who owns the next building over and a survivor or two. Then she would have written a 35-inch takeout with a clichéd lede reading something like, “City officials, artists, musicians and the rest of Oakland’s shocked residents are struggling to reconcile support for a quirky artists’ community with the need for a safe place to sleep after 36 lives went up in smoke in the Bay Area’s other city on …”

You know that story. You’ve read it a million times. Well, not this time. In a story front and center on the newspaper homepage, the newspaper announced:

We are going to share regular updates on what we uncover as we do our reporting.

We’ll tell you about the interviews that our journalists conduct, the documents we obtain and what we learn as we learn it — as part of our effort to piece this story together. …
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About that em dash

In Writing techniques on November 4, 2016 at 9:27 am
Thanks, writeraccess.com

Thanks, writeraccess.com

Behold, the overused, little understood em dash. It is straight, proud and horizontal — the very embodiment of a lazy writer sure that its use makes his prose sound more magnificent in the ear.

I saw on one of our writers speak of the em dash on social media the other day and it reminded me how much I overuse it. From the bible (also known as Strunk and White’s “The Elements of Style:”)

Use a dash only when a more common mark of punctuation seems inadequate.

Who are you to call the venerable comma inadequate? So when do you use this long hyphen thing? To set off an abrupt break and to announce a long summary or appositive. Here are some examples from Elements:

  • His first thought on getting out of bed — if he had any thought at all — was to get back in again.
  • The rear axle began to make a noise — a grinding, chattering teeth-gritting rasp.
  • The increasing reluctance of the sun to rise, the extra nip in the breeze, the patter of shed leaves dropping — all the evidence of fall drifting into winter were clearer each day. …

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